3

Losing a Patient Over Oral Cancer Scare: Build Rapport with Follow-Up

Ken went in for his check-up. His dentist noticed something at the back of his throat and urged him to see an ENT immediately. Ken was terrified especially since he knew my story. His ENT wasn’t concerned in the least. Ken made sure the report was forwarded to his dentist. After a couple of weeks, when he hadn’t heard from …