“I smoked my last cigarette outside the hospital before surgery for oral cancer.”
Storytelling is a powerful tool. At age 50, Terrie Hill was diagnosed with oral cancer due to smoking. Now, she has a disfigured face, a gruff voice, and has to manually plug up her trachea every day. She has admitted that making this commercial has given her a reason to go on, because she is saving lives. Her story hits an emotional chord. When you feel something deep inside, you are motivated to change. You can tell a person to quit over and over again. You can give a smoker all kinds of facts and figures until you are blue in the face. Until you can create an emotional connection, so the smoker doesn’t just hear why they should stop, but they begin to FEEL why they should stop, the behavior may change. This video,
one of many created by the CDC Anti-Smoking Campaign will start the process.
Does this video motivate you to quit??
